Branded iPhone App Reviews

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by Steve Smith  Before any of you mobile marketers acquiesce to another client’s demand for their own cool iPhone app, run, don’t walk to freelancer Johnny Makkar’s superb compendium of branded apps at his Attention Digital blog. He created an enormous Google spreadsheet of 211 apps that includes their user ratings, number of ratings, category, etc. It is crying out for crowd-sourcing, since it is tough to track all the additions to the store — and still have a life. Johnny invites submissions in the shared Google spreadsheet.