Mobile marketing company Mozes launched a new, free iPhone app today that connects
music fans directly to over 15,000 exclusive promotions from their favorite bands, brands, artists, sports teams, organizations and causes in one spot.
“Offering immediate access to our mobile campaigns will help expand the direct connection between our artists and their fans while raising awareness around an upcoming release,” said Catherine Seligman, Director of Mobile Marketing & Sales, RCA/JIVE Label Group in a statement.
Mozes was founded on the idea that marketers need an effective way to reach people on their mobile devices, while fans and consumers need to be able to trust that if they opt-in to participate in promotions or receive information from bands, brands or teams they’re interested in, that they can do so without worrying about spam or hidden charges.
Already, about 5 million people have connected to artists, teams and brands on their mobile phones using Mozes. The company helps mobile marketers by providing a self-service platform to create, deliver and analyze the effectiveness of mobile marketing campaigns.